Publication Type

Journal Article

Version

publishedVersion

Publication Date

6-2025

Abstract

Technology discontinuance by users who quit digital services such as social media or lose interest in their devices after a few weeks is a common phenomenon. Yet it has received little research attention; the few studies that address it are scattered across disciplines. Research into customer churn is more prevalent, but it implies switching providers rather than halting usage altogether. By moving beyond discipline-based knowledge boundaries and conducting a systematic literature review, the current article proposes a technology discontinuance framework, which details seven technology discontinuance types (overuse, overload, proficiency, disenchantment, social, circumstantial, and solution) and their drivers. For example, guilt drives overuse, technostress prompts overload, and successful delivery is a source of solution discontinuance. The technology discontinuance definition is validated through an expert study, the coding framework confirmed through a robustness study, and qualitative consumer data provide evidence for the technology discontinuance framework. In turn, this research emphasises the need for a more nuanced conceptualisation of technology discontinuance. By providing an expansive overview of the theoretical foundations of prior research, it also establishes a meaningful research agenda and managerial implications, specific to each type of discontinuance.

Keywords

Disadoption, discontinuance, e-services, systematic literature review, technology

Discipline

E-Commerce | Marketing | Technology and Innovation

Research Areas

Marketing

Publication

European Journal of Information Systems

First Page

1

Last Page

25

ISSN

0960-085X

Identifier

10.1080/0960085X.2025.2516427

Publisher

Taylor and Francis

Embargo Period

10-2-2025

Copyright Owner and License

Authors

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Additional URL

https://doi.org/10.1080/0960085X.2025.2516427

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