Publication Type
Journal Article
Version
publishedVersion
Publication Date
10-2018
Abstract
“A picture is worth a thousand words.” A picture or illustration not only helps readers to grasp the key content of a study, but also to remember it. A picture or illustration provides alternative mechanisms for communicating, akin to speaking a second language. In fact, research has long shown that individuals understand (Carney & Levin, 2002) and better remember information when it is delivered in pictures than when delivered in single words or short sentences (Shepard, 1967). Traditional data visualization methods, such as scatter plots, bar charts, histograms, line charts, and pie charts, are widely used inmanagement research. In parallel to the rapid evolution of data science, however, new techniques to visualize quantitative and qualitative data have also been developed.
Discipline
Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Areas of Excellence
Sustainability
Publication
Academy of Management Journal
Volume
61
Issue
5
First Page
1613
Last Page
1625
ISSN
0001-4273
Identifier
10.5465/amj.2018.4005
Publisher
Academy of Management
Citation
ERTUG, Gokhan; GRUBER, Marc; NYBERG, Anthony; and STEENSMA, H. Kevin.
From the editors: A brief primer on data visualization opportunities in management research. (2018). Academy of Management Journal. 61, (5), 1613-1625.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7705
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://doi.org/10.5465/amj.2018.4005