Publication Type
Journal Article
Version
publishedVersion
Publication Date
7-2014
Abstract
When it becomes publicly known that products are associated with suppliers that engage in unsustainable behaviors, consumers protest, as Nestlé, Zara, and Kimberly Clark, among others, have learned. The phenomenon by which consumers hold firms responsible for the unsustainable behavior of their upstream partners suggests the notion of “chain liability.” This study aims to generate insights into the antecedents and consequences of such consumer responsibility attributions. Using data from four vignette-based survey experiments, the authors find that the chain liability effect increases if an environmental degradation incident (1) results from supplier behavior rather than force majeure, (2) results from a company decision rather than the decision of an individual employee, and (3) is more severe. Responsibility attributions do not differ with varying organizational distance from the supplier, firm size, strategic importance of the supplied product, or the existence of environmental management systems. The chain liability effect also creates strong risks for the focal firm; higher responsibility attributions increase consumers’ anger and propensity to boycott. Therefore, firms should work to ensure sustainable behavior throughout the supply chain, to protect them from chain liability.
Keywords
Supply chain management, Environmental issues, Attribution theory, Vignette-based experiments, Structural equation modeling
Discipline
Operations and Supply Chain Management
Research Areas
Marketing
Publication
Journal of Operations Management
Volume
32
Issue
5
First Page
281
Last Page
294
ISSN
0272-6963
Identifier
10.1016/j.jom.2014.01.005
Publisher
Wiley
Citation
HARTMANN, Julia and BENOIT, Sabine.
Chain liability in multitier supply chains? Responsibility attributions for unsustainable supplier behavior. (2014). Journal of Operations Management. 32, (5), 281-294.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7575
Copyright Owner and License
Publisher-CC-BY
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.
External URL
https://www.youtube.com/watch?v=juVKYuZSiOs
Additional URL
https://doi.org/10.1016/j.jom.2014.01.005