Publication Type

Journal Article

Version

publishedVersion

Publication Date

10-2017

Abstract

Collaborative consumption (CC) is an increasingly prevalent form of exchange. CC occurs within a triangle of actors: a platform provider (e.g., Uber), a peer service provider (e.g., an Uber driver) and a customer. The platform provider's main role is matchmaking, so that a customer can access assets of a peer service provider. This paper has three objectives. First, this article identifies three criteria to delineate CC from related constructs such as access-based consumption, sharing or renting. Second, it introduces a literature-based framework explicating the roles of the actors in the CC triangle along three dimensions: motives, activities and resources and capabilities. Third, it highlights areas for further research, such as the dynamics of CC, context-dependent motives and the emergence of professional (peer) service providers.

Keywords

Collaborative consumption, Access based services, Consumer behavior, Shareconomy, Peer to peer, Research priorities

Discipline

Marketing | Organizational Behavior and Theory

Research Areas

Marketing

Publication

Journal of Business Research

Volume

79

First Page

219

Last Page

227

ISSN

0148-2963

Identifier

10.1016/j.jbusres.2017.05.004

Publisher

Elsevier

Copyright Owner and License

Author-CC-BY

Creative Commons License

Creative Commons Attribution 3.0 License
This work is licensed under a Creative Commons Attribution 3.0 License.

External URL

https://www.youtube.com/watch?v=79hQ-4yTR2c

Additional URL

https://doi.org/10.1016/j.jbusres.2017.05.004

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