An insider view to doing business in Myanmar

Publication Type

Book

Publication Date

10-2021

Abstract

Myanmar has often been referred to as the next great economic frontier. While the world has high hopes for this emerging economy, many hurdles lie ahead. Its laws, infrastructure, financial institutions, and rules of commerce continue to be a work in progress.This book provides numerous examples of companies that have not only overcome various challenges, but also thrived in the rapidly evolving environment that is Myanmar today. It covers the hopes and dreams of Burmese founders, who are leading organisations that are operating there. By telling the stories of their unique perspectives and experiences, we hope to inspire and guide those who follow, helping them envision and trailblaze their own paths forward in the emerging economy.

Discipline

Asian Studies | Marketing

Research Areas

Marketing

First Page

1

Last Page

173

ISBN

9789811240034

Publisher

World Scientific

City or Country

Singapore

Additional URL

https://doi.org/10.1142/12363

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