An insider view to doing business in Myanmar
Publication Type
Book
Publication Date
10-2021
Abstract
Myanmar has often been referred to as the next great economic frontier. While the world has high hopes for this emerging economy, many hurdles lie ahead. Its laws, infrastructure, financial institutions, and rules of commerce continue to be a work in progress.This book provides numerous examples of companies that have not only overcome various challenges, but also thrived in the rapidly evolving environment that is Myanmar today. It covers the hopes and dreams of Burmese founders, who are leading organisations that are operating there. By telling the stories of their unique perspectives and experiences, we hope to inspire and guide those who follow, helping them envision and trailblaze their own paths forward in the emerging economy.
Discipline
Asian Studies | Marketing
Research Areas
Marketing
First Page
1
Last Page
173
ISBN
9789811240034
Publisher
World Scientific
City or Country
Singapore
Citation
ZERRILLO, Philip Charles and WONG, Wanjun Adina.
An insider view to doing business in Myanmar. (2021). 1-173.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7518
Additional URL
https://doi.org/10.1142/12363