Social media influencers as a crisis risk in strategic communication: Impact of indiscretions on professional endorsements

Author

Kylie SNG
Tsi Ying AU
PANG, A., Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1-2022

Discipline

Business and Corporate Communications | Social Media

Research Areas

Corporate Communication

Publication

Social media influencers in strategic communication

Editor

N. S. Borchers

First Page

68

Last Page

87

ISBN

9781032019802

Publisher

Routledge

City or Country

New York

Citation

SNG, Kylie; AU, Tsi Ying; and PANG, A.. Social media influencers as a crisis risk in strategic communication: Impact of indiscretions on professional endorsements. (2022). Social media influencers in strategic communication. 68-87.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7433