Dark social influencer engagement in brand communication

Author

Jason Shi-yang LIM
Claresta Si Ya YEO
Weihui LEOW
Xian Hui NG
PANG, A., Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1-2022

Discipline

Business and Corporate Communications | Social Media

Research Areas

Corporate Communication

Publication

Social media and crisis communication

Editor

Y. Jin & L. Austin

First Page

193

Last Page

208

ISBN

9780367489007

Publisher

Routledge

City or Country

London

Citation

LIM, Jason Shi-yang; YEO, Claresta Si Ya; LEOW, Weihui; NG, Xian Hui; and PANG, A.. Dark social influencer engagement in brand communication. (2022). Social media and crisis communication. 193-208.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7432