Publication Type
Book Chapter
Version
publishedVersion
Publication Date
1-2022
Abstract
Increasingly, organizations are harnessing social media influencers (SMIs) as third-party advocates or key opinion leaders (KOLs). Consumers view them as knowledgeable sources of information (Tuten & Solomon, 2017). In the United States, the Kardashians are used by a number of organizations to promote their products. Yang (2019) noted that while Western influencers are mostly video bloggers on Instagram or YouTube, Chinese KOLs have multiple channels, including social media platforms WeChat and Weibo, social networking sites Douban or TikTok. Figures from 2016 point to it as a US$8.6 billion industry in China (Yang, 2019).
Discipline
Business and Corporate Communications | Social Media
Research Areas
Corporate Communication
Publication
Social media and crisis communication
Editor
Y. Jin & L. Austin
First Page
87
Last Page
105
ISBN
9780367489007
Publisher
Routledge
City or Country
London
Citation
PANG, A.; LEE, Debbie; LOW, Gindelin; and HUM, Valerie.
Social media influencers in crisis: Providing counsel on Instagram. (2022). Social media and crisis communication. 87-105.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7431
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.4324/9781003043409-11