Publication Type
Report
Version
publishedVersion
Publication Date
9-2021
Abstract
IPR interviewed 27 senior communications executives who work for Asian-headquartered companies, specifically in mainland China, Hong Kong SAR, Japan, South Korea, Thailand, Singapore and India, through February 2020. Interviews were transcribed and a thematic analysis was conducted. In light of the COVID-19 pandemic, IPR conducted follow-up focus groups with nearly 20 senior communications leaders in Asia in November and December 2020 to better understand the long-term impact of the pandemic on communications in the region. These sessions were conducted according to Chatham House rules, so the participants’ identifiers have been removed.
Discipline
Asian Studies | Business and Corporate Communications | Public Relations and Advertising
Research Areas
Corporate Communication
First Page
1
Last Page
35
Publisher
Institute for Public Relations
City or Country
Gainesville, FL
Citation
Crawshaw, Sarah; Fitzsimmons, Alexis B.; McCorkindale, Tina; PANG, A.; Thomas, Stephen; and YEO, Su Lin.
The 2021 IPR future of communications in Asia report. (2021). 1-35.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7423
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://instituteforpr.org/2021-foc-asia-report/
Included in
Asian Studies Commons, Business and Corporate Communications Commons, Public Relations and Advertising Commons