Publication Type
News Article
Version
publishedVersion
Publication Date
5-2023
Abstract
In a joint commentary, SMU Associate Professor of Communication Management (Practice) Mark Chong and Andrew Powell , CEO of Asia BioBusiness Pte Ltd, discussed how social acceptance is vital to the success of novel food technologies. They also explained how companies should be guided by the science of risk perception and behavioural science, and why a risk communication and engagement strategy is an essential component of risk management.
Discipline
Advertising and Promotion Management | Agribusiness | Business and Corporate Communications
Research Areas
Corporate Communication
Publication
Business Times (Singapore)
First Page
21
Last Page
21
ISSN
1733-8179
Publisher
Singapore Press Holdings
Citation
CHONG, Mark and CHONG, Mark.
Social acceptance vital to success of novel food technologies. (2023). Business Times (Singapore). 21-21.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7416
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.businesstimes.com.sg/opinion-features/columns/social-acceptance-vital-success-novel-food-technologies
Included in
Advertising and Promotion Management Commons, Agribusiness Commons, Business and Corporate Communications Commons