Publication Type

News Article

Version

publishedVersion

Publication Date

5-2023

Abstract

In a joint commentary, SMU Associate Professor of Communication Management (Practice) Mark Chong and Andrew Powell , CEO of Asia BioBusiness Pte Ltd, discussed how social acceptance is vital to the success of novel food technologies. They also explained how companies should be guided by the science of risk perception and behavioural science, and why a risk communication and engagement strategy is an essential component of risk management.

Discipline

Advertising and Promotion Management | Agribusiness | Business and Corporate Communications

Research Areas

Corporate Communication

Publication

Business Times (Singapore)

First Page

21

Last Page

21

ISSN

1733-8179

Publisher

Singapore Press Holdings

Copyright Owner and License

Publisher

Additional URL

https://www.businesstimes.com.sg/opinion-features/columns/social-acceptance-vital-success-novel-food-technologies

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