Publication Type
Magazine Article
Version
publishedVersion
Publication Date
1-2024
Abstract
Remote work boosts flexibility but may stifle creativity. In her office one day last summer, Charlotte Christ, a 27-year-old marketing executive with the German office of one of the world’s leading automotive suppliers, did something she doesn’t think she could really do at home even though she often works there. At the office, she fell into a random conversation with a colleague, and together they came up with new ideas for her marketing campaign on how to offer incentives to the company’s target audiences, truck drivers.
Discipline
Organizational Behavior and Theory | Technology and Innovation
Research Areas
Organisational Behaviour and Human Resources
Publication
California Management Review
ISSN
0008-1256
Publisher
SAGE Publications
Citation
HENG, Andrew and CHUA, Roy Y. J..
Stuck at home: Does the virtual office stifle creativity?. (2024). California Management Review.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7400
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmr.berkeley.edu/2024/01/stuck-at-home-does-the-virtual-office-stifle-creativity/