Swachh Bharat and the power of norms

Publication Type

News Article

Publication Date

1-2018

Abstract

While behavioural science provides several interventions to further the cause of a cleaner India, people must do their part by focusing on what they ought to do and not what others seem to be doing

Keywords

norms, behavioral science, cleanliness

Discipline

Organizational Behavior and Theory | Social and Behavioral Sciences

Research Areas

Organisational Behaviour and Human Resources

Publication

Mint

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