Publication Type

Blog Post

Version

publishedVersion

Publication Date

10-2016

Abstract

After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?

Keywords

beauty boxes, surprise, consumer behavior, choice, psychology, beauty

Discipline

Asian Studies | Marketing

Research Areas

Organisational Behaviour and Human Resources

Publisher

Institute of Electrical and Electronics Engineers

External URL

https://www.techinasia.com/talk/success-west-sorrow-east-asias-tryst-beauty-subscription-boxes

Additional URL

https://www.techinasia.com/talk/success-west-sorrow-east-asias-tryst-beauty-subscription-boxes

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