Publication Type
Blog Post
Version
publishedVersion
Publication Date
10-2016
Abstract
After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?
Keywords
beauty boxes, surprise, consumer behavior, choice, psychology, beauty
Discipline
Asian Studies | Marketing
Research Areas
Organisational Behaviour and Human Resources
Publisher
Institute of Electrical and Electronics Engineers
Citation
MADAN, Shilpa.
How to revive beauty subscription boxes in Asia. (2016).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7383
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.techinasia.com/talk/success-west-sorrow-east-asias-tryst-beauty-subscription-boxes