Publication Type

Blog Post

Version

publishedVersion

Publication Date

5-2017

Abstract

Consumers have different purchase journeys depending on the temperature, according to research; and not just when it comes to purchasing cold drinks.Writing for WARC, Shilpa Madan, an Associate at the Institute on Asian Consumer Insight (ACI) in Singapore, explains that outward bodily sensations, such as feeling hot in summertime, can influence the way consumers perceive people and things, and shape preferences and choices, without conscious thought.

Keywords

weather, summer, heat, consumer behavior, choices, psychology

Discipline

Marketing | Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publisher

Institute of Electrical and Electronics Engineers

External URL

https://www.warc.com/NewsAndOpinion/news/Warm_weather_leads_to_safe_choices/f458836c-6681-4b96-aa2e-408cf4f09884

Additional URL

https://www.warc.com/NewsAndOpinion/news/Warm_weather_leads_to_safe_choices/f458836c-6681-4b96-aa2e-408cf4f09884

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