Scaling big in India: Leveraging behavioral science to help feed millions

Author

Gita V. JOHAR
Shilpa MADAN, Singapore Management UniversityFollow
K. GANESH

Publication Type

Blog Post

Version

publishedVersion

Publication Date

8-2020

Abstract

A look at how a community kitchen initiative in India used insights from behavioral science to rapidly scale its services, delivering 4.5 million meals to homeless migrant workers even as the country instituted the world’s largest lockdown to combat COVID-19.

Keywords

Covid-19, prosocial, FeedMyCity, meals

Discipline

Organizational Behavior and Theory | Social and Behavioral Sciences

Research Areas

Organisational Behaviour and Human Resources

Publisher

Institute of Electrical and Electronics Engineers

Citation

JOHAR, Gita V.; MADAN, Shilpa; and GANESH, K.. Scaling big in India: Leveraging behavioral science to help feed millions. (2020).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7379

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

External URL

https://ssir.org/articles/entry/scaling_big_in_india_leveraging_behavioral_science_to_help_feed_millions

Additional URL

https://ssir.org/articles/entry/scaling_big_in_india_leveraging_behavioral_science_to_help_feed_millions