Publication Type
Blog Post
Version
publishedVersion
Publication Date
8-2020
Abstract
A look at how a community kitchen initiative in India used insights from behavioral science to rapidly scale its services, delivering 4.5 million meals to homeless migrant workers even as the country instituted the world’s largest lockdown to combat COVID-19.
Keywords
Covid-19, prosocial, FeedMyCity, meals
Discipline
Organizational Behavior and Theory | Social and Behavioral Sciences
Research Areas
Organisational Behaviour and Human Resources
Publisher
Institute of Electrical and Electronics Engineers
Citation
JOHAR, Gita V.; MADAN, Shilpa; and GANESH, K..
Scaling big in India: Leveraging behavioral science to help feed millions. (2020).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7379
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://ssir.org/articles/entry/scaling_big_in_india_leveraging_behavioral_science_to_help_feed_millions