Publication Type

Journal Article

Version

publishedVersion

Publication Date

8-2025

Abstract

We model two methods of executing segregated retail orders: brokers’ routing,whereby brokers allocate orders using the market maker’s overall performance, andorder-by-order auctions, where market makers bid on individual orders, a recent U.S.Securities and Exchange Commission proposal. Order-by-order auctions improve al-locative efficiency, but face a winner’s curse reducing retail investor welfare, partic-ularly when liquidity is limited. Additional market participants competing for retailorders fail to improve total efficiency and investor welfare when entrants possess in-formation superior to incumbent wholesalers. Our results hold when new entrants are less informed or the information structure differs. We also examine the cross-subsidization of brokers’ routing.

Keywords

Order By Order Competition, Auctions, Retail Trading, Routing, Brokers, PFOF

Discipline

Finance and Financial Management | Portfolio and Security Analysis

Research Areas

Finance

Publication

Journal of Finance

Volume

80

Issue

4

First Page

1875

Last Page

2437

ISSN

0022-1082

Identifier

10.1111/jofi.13449

Publisher

Wiley

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1111/jofi.13449

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