Publication Type
Journal Article
Version
acceptedVersion
Publication Date
2-2020
Abstract
Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents.
Keywords
Customer Experience, Disruptive Innovation, Gamification, Product Strategy, Technology Platforms
Discipline
Strategic Management Policy | Technology and Innovation
Research Areas
Strategy and Organisation
Publication
Sloan Management Review
Volume
61
Issue
3
First Page
7
Last Page
11
ISSN
0019-848X
Publisher
Sloan Management Review Association
Citation
ABOLFATHI, Niloofar and SANTAMARIA, Simone.
Dating disruption: How Tinder gamified an industry. (2020). Sloan Management Review. 61, (3), 7-11.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7279
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://sloanreview.mit.edu/article/dating-disruption-how-tinder-gamified-an-industry/