Publication Type
Journal Article
Version
publishedVersion
Publication Date
2-2023
Abstract
Despite the surge of interest in digital globalization, its social dimensions have received far less attention than deserved. The lack of conversation between the two prominent areas of IB research, digitalization, and corporate social responsibility, presents a valuable opportunity for extending the agenda Ioannou and Serafeim (J Int Bus Stud 43(9):834-864, 2012) pioneered a decade earlier. We briefly depict the organizational differences between multinational enterprises (MNEs) and multinational platforms (MNPs), followed by a closer look at how social responsibility of digital platforms might depart from our conventional understanding derived from MNEs. We then propose the notion of ecosystem social responsibility emphasizing social value co-creation before categorizing the main areas of social issues specific to MNPs. Based on these ideas, we derive several new insights into the social challenges faced by firms governing global platforms versus multidomestic platforms, respectively, as they serve international markets. Lastly, we discuss future research directions and, in particular, the implications for ecosystem sustainability.
Keywords
Ecosystem, social responsibility, digital platform, international, society, sustainability
Discipline
Business Law, Public Responsibility, and Ethics | E-Commerce | International Business | Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
International Journal of Business Studies
Volume
54
Issue
1
First Page
24
Last Page
41
ISSN
1320-7156
Identifier
10.1057/s41267-022-00561-3
Publisher
Edith Cowan University
Citation
YI, Jingtao; LI, Jiatao; and CHEN, Liang.
Ecosystem social responsibility in international digital commerce. (2023). International Journal of Business Studies. 54, (1), 24-41.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7211
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1057/s41267-022-00561-3
Included in
Business Law, Public Responsibility, and Ethics Commons, E-Commerce Commons, International Business Commons, Strategic Management Policy Commons