Publication Type

Book Chapter

Version

acceptedVersion

Publication Date

10-2021

Abstract

This chapter presents a case study in which Pamela Chng, the founder of Singapore-based Bettr Barista (BB), believes that a workplace cannot exist aloof from society's challenges and that companies need to be accountable for their contribution to society. The enterprise offers a four-month-long holistic programme, equipping them with job skills as a barista. The chapter highlights the challenge in maintaining the balance between financial and social goals, as this drives most of the decisions taken by the company, be it its value chain or the key stakeholders. The social programme was a comprehensive training course for the marginalised section of the society, especially youth and women. BB, through its integrated management approach and commitment to its social mission, can be considered to have exploited its resources effectively to make social objectives an integral and indispensable part of its business.

Keywords

Sustainable competitive advantage, Social entrepreneurship, Resource-based strategy, Value proposition, Differentiation strategy, Business models

Discipline

Entrepreneurial and Small Business Operations | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Asia’s social entrepreneurs: Do well, do good... do sustainably

Editor

H. Thomas, & H. Joshi

First Page

115

Last Page

127

ISBN

9781003203582

Identifier

10.4324/9781003203582-10

Publisher

Taylor & Francis

City or Country

London

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.4324/9781003203582-10

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