Information quality of investment services with social media

Publication Type

Journal Article

Publication Date

4-2022

Abstract

With the increasing use of social media to provide investment information, it is still unclear what information characteristics customers value and thus enhance long-term relationships between the customers and financial consultants. This study examined the attributes of information quality and hedonic motivation that could influence social media use by customers to receive investment information from investment consultants. A sample of 460 investors in the Stock Exchange of Thailand (SET) was collected to test the proposed hypotheses. The study finds that investors’ use of social media to receive investment information and interact regularly resulted in positive relationships with investment consultants. The results highlighted the aspect of fit for use and context-specific for information quality. Some attributes were considered valuable and more influential than others from the investors’ point of view for this investment decision context.

Keywords

Information quality, Hedonic motivation, Social media use, Relationship quality, Financial services

Discipline

Finance | Finance and Financial Management

Research Areas

Finance

Publication

Journal of Computer Information Systems

Volume

63

Issue

2

First Page

310

Last Page

321

ISSN

0887-4417

Identifier

10.1080/08874417.2022.2061639

Publisher

Taylor and Francis Group

Additional URL

https://doi.org/10.1080/08874417.2022.2061639

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