Publication Type
Journal Article
Version
acceptedVersion
Publication Date
1-2009
Abstract
This study, based on 772 shopper's interviews in two shopping malls, establishes that malls can achieve differentiation from their competitors through the pursuit of singular orientations following the hedonic and utilitarian dimensions of shopping. Furthermore, perceived differentiation from competitors is found to positively influence customers’ attachment to the mall, a determining factor in the mall's evaluation. Interestingly, mall's orientation related to hedonic elements was found appealing by all subjects, although slightly more by those with lower income. However, utilitarian orientation appeared strictly effective on those with higher income. Theoretical and managerial implications along with limitations are discussed.
Keywords
Customer's evaluation, Hedonic and utilitarian shopping values, Income segmentation, Perceived differentiation, Place attachment, Retail orientation, Shopping malls, Structural equation modeling
Discipline
Marketing
Research Areas
Marketing
Publication
Journal of Retailing and Consumer Services
Volume
16
Issue
1
First Page
40
Last Page
49
ISSN
0969-6989
Identifier
10.1016/j.jretconser.2008.08.004
Publisher
Elsevier
Citation
ALLARD, Thomas; BABIN, Barry J.; and CHEBAT, Jean-Charles.
When income matters: Customers evaluation of shopping malls' hedonic and utilitarian orientations. (2009). Journal of Retailing and Consumer Services. 16, (1), 40-49.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7103
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1016/j.jretconser.2008.08.004