Publication Type

Book Chapter

Version

submittedVersion

Publication Date

10-2022

Abstract

Advances in digital technology have led to the digitization of everyday activities of billions of people around the world, generating vast amounts of data on human behavior. From what people buy, to what information they search for, to how they navigate the social, digital, and physical world, human behavior can now be measured at a scale and level of precision that human history has not witnessed before. These developments have created unprecedented opportunities for those interested in understanding observable human behavior–social scientists, businesses, and policymakers—to (re)examine theoretical and substantive questions regarding people’s behavior. Moreover, technology has led to the emergence of new forms of consumer marketplace— crowdfunding (whereby entrepreneurs obtaining funds from an anonymous online crowd; Mukherjee, Chang, & Chattopadhyay 2019) and crowdsourcing (whereby organizations gather new ideas and business solutions from an anonymous online crowd; Mukherjee, Xiao, Wang, & Contractor, 2018)—which not only details people’s behavior in exchange of products and services but also led to new behavior.

Discipline

Databases and Information Systems | Marketing

Research Areas

Marketing; Integrative Research Areas

Publication

Encyclopaedia of Data Science and Machine Learning

Editor

WANG, John

First Page

1

Last Page

17

ISBN

9781799892205

Identifier

10.4018/978-1-7998-9220-5

Publisher

IGI Global

City or Country

Hershey, PA

Additional URL

http://doi.org/10.4018/978-1-7998-9220-5

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