Artificial Intelligence, consumers, and the experience economy

Author

Hannah H. CHANG, Singapore Management UniversityFollow
Anirban MUKHERJEE

Publication Type

Book Chapter

Version

submittedVersion

Publication Date

10-2022

Abstract

The term Artificial Intelligence (AI) was first used by McCarthy, Minsky, Rochester, and Shannon in a proposal for a summer research project in 1955 (Solomonoff, 1985). It is widely and commonly defined to be “the science and engineering of making intelligent machines” (McCarthy, 2006). Recent technological advances and methodological developments have made AI pervasive in new marketing offerings, ranging from self-driving cars, intelligent voice assistants such as Amazon’s Alexa, to burger-making robots at restaurants and rack-moving robots inside warehouses such as Amazon’s family of robots (Kiva, Pegasus, Xanthus) and delivery drones. There is optimism, and perhaps even over-optimism, of the potential heralded by AI as a source of greater customizability and personalization and reduced operational costs.

Discipline

Artificial Intelligence and Robotics | Databases and Information Systems | Marketing

Research Areas

Marketing; Integrative Research Areas

Publication

Encyclopaedia of Data Science and Machine Learning

Editor

WANG, John

First Page

1

Last Page

24

ISBN

9781799892205

Identifier

10.4018/978-1-7998-9220-5

Publisher

IGI Global

City or Country

Hershey, PA

Citation

CHANG, Hannah H. and MUKHERJEE, Anirban. Artificial Intelligence, consumers, and the experience economy. (2022). Encyclopaedia of Data Science and Machine Learning. 1-24.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7094

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

http://doi.org/10.4018/978-1-7998-9220-5