Publication Type
Journal Article
Version
acceptedVersion
Publication Date
9-2021
Abstract
Problem definition: Transshipment/inventory sharing has been used in practice because of its risk-pooling potential. However, human decision makers play a critical role in making inventory decisions in an inventory sharing system, which may affect its benefits. We investigate whether the opportunity to transship inventory influences decision makers' inventory decisions and whether, as a result, the intended risk-pooling benefits materialize. Academic/practical relevance: Previous research in transshipment, which is focused on finding optimal stocking and sharing decisions, assumes rational decision making without any systematic bias. As one of the first to study inventory sharing from a behavioral perspective, we demonstrate a persistent stocking-decision bias relevant for inventory sharing systems. Methodology: We develop a behavioral model of a multilocation inventory system with transshipments. Using four behavioral studies, we identify, test, estimate, and mitigate a demand-side underweighting bias: although inventory sharing brings both a supply-side benefit and a demand-side benefit, players underestimate the latter. We show analytically that such bias leads to underordering. We also explore whether reframing the inventory sharing decision reduces this bias. Results: Our results show that subjects persistently reduce their order quantities when transshipments are allowed. This underordering, which persists even when a decision-support system suggests optimal quantities, causes insufficient inventory in the system, in turn reducing the risk-pooling benefits of inventory sharing. Underordering is evidently caused by an underweighting bias; although players correctly estimate the supply-side potential from transshipment, they only estimate 20% of the demand-side potential. Managerial implications: Although inventory sharing can profitably reduce inventory, too much underordering undermines its intended risk-pooling benefits. The demand-side benefits of transshipment need to be emphasized when implementing inventory sharing systems.
Keywords
inventory sharing, behavioral operations, demand-side underweighting bias, structural estimation
Discipline
Operations and Supply Chain Management
Research Areas
Operations Management
Publication
Manufacturing and Service Operations Management
Volume
23
Issue
5
First Page
1217
Last Page
1236
ISSN
1523-4614
Identifier
10.1287/msom.2020.0875
Publisher
INFORMS (Institute for Operations Research and Management Sciences)
Citation
ZHAO, Hui; XU, Liang; and SIEMSEN, Enno.
Inventory sharing and demand-side underweighting. (2021). Manufacturing and Service Operations Management. 23, (5), 1217-1236.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7083
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1287/msom.2020.0875