Publication Type
Journal Article
Version
acceptedVersion
Publication Date
7-2020
Abstract
This study examines the influence of parent firm reputation risk on the level of corporate social responsibility activities of foreign subsidiaries. We first argue that a strong reputation risk spillover occurs from parent firms to their foreign subsidiaries due to the high visibility of multinationals, the control of parent firms over their subsidiaries, and the liability of foreignness associated with foreign firms in host countries. Then, we argue that subsidiaries may resort to CSR in their host country to reduce the spillover effect. Thus, we hypothesize a positive relationship between parent firm reputation risk and foreign subsidiary CSR activities. Moreover, we explore several contingency factors at both the parent firm and subsidiary levels that affect the extent of spillover and the need for subsidiaries to use CSR as a buffer against parent firm reputation risk. We find that the positive relationship between parent firm reputation risk and foreign subsidiary CSR activities is weaker for foreign subsidiaries that directly report to the parent firm, with longer operations in the host country and larger institutional distance between host and home countries. Using a unique sample of subsidiaries of large multinationals in China from 2009 to 2016, we find general support for our arguments.
Keywords
reputation risk spillover, corporate social responsibility, foreign subsidiary, headquarters-subsidiary relationship
Discipline
Business Law, Public Responsibility, and Ethics | International Business | Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
Journal of International Business Studies
Volume
51
Issue
8
First Page
1256
Last Page
1282
ISSN
0047-2506
Identifier
10.1057/s41267-020-00345-7
Publisher
Palgrave Macmillan (part of Springer Nature): Hybrid journals [society-owned]
Citation
ZHOU, Nan and WANG, Heli.
Foreign subsidiary CSR as a buffer against parent firm reputation risk. (2020). Journal of International Business Studies. 51, (8), 1256-1282.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7002
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1057/s41267-020-00345-7
Included in
Business Law, Public Responsibility, and Ethics Commons, International Business Commons, Strategic Management Policy Commons