Pinduoduo: Empowering farmers with an e-commerce platform

Author

Hao LIANG, Singapore Management UniversityFollow
Sin Mei CHEAH, Singapore Management UniversityFollow

Publication Type

Magazine Article

Version

publishedVersion

Publication Date

11-2020

Abstract

A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.

Keywords

Social responsibility, Shared value, Community development, E-Commerce, Innovation, Technology, China

Discipline

Agribusiness | Asian Studies | E-Commerce

Research Areas

Finance

Publication

Asian Management Insights

Volume

7

Issue

2

First Page

44

Last Page

51

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

Embargo Period

4-12-2022

Citation

LIANG, Hao and CHEAH, Sin Mei. Pinduoduo: Empowering farmers with an e-commerce platform. (2020). Asian Management Insights. 7, (2), 44-51.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6984

Copyright Owner and License

Publisher

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20201118/pinduoduo-empowering-farmers-e-commerce-platform