Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

12-2016

Abstract

Simulations have been widely used in crisis and emergency communication for practitioners but have not reached classrooms in higher education. The purpose of this study was to investigate the effects that simulations using social media have on learning of crisis communication among college students. To explore the effects, a real-time crisis simulation activity using social media are created for 132 undergraduate students enrolled at a business school. Both quantitative and qualitative data collected from pre- and post-simulation surveys are used to investigate the benefits of simulations on learning and identify the challenges the participants experienced.

Keywords

Simulations, Role-Playing, Social Media, Crisis Communication, Higher Education.

Discipline

Business and Corporate Communications | Higher Education | Social Media

Research Areas

Corporate Communication

Publication

Proceedings of the International Conferences on Internet Technologies & Society (ITS), Education Technologies (ICEduTECH), and Sustainability, Technology and Education (STE) 2016: Melbourne, Australia, December 6-8

First Page

272

Last Page

276

ISBN

9789898533586

Publisher

IADIS

City or Country

Melbourne

Additional URL

https://eric.ed.gov/?id=ED571459

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