Publication Type
Report
Version
publishedVersion
Publication Date
9-2021
Abstract
The communication function within Asian-headquartered organizations is undergoing significant growth and changes that will be pivotal for its future success, according to a new Institute for Public Relations (IPR) research report. The “IPR Future of Communications in Asia” research report investigates key changes that will impact the future of the communications function. The analysis is based on interviews with 30 senior communications executives based in Asia in a variety of industries from 2019 to 2020, and three focus groups with nearly 20 senior communication leaders in late 2020.
Keywords
Business communications, Asia, pandemics, COVID-19
Discipline
Asian Studies | Business and Corporate Communications | Public Health
Research Areas
Corporate Communication
First Page
1
Last Page
35
Publisher
Institute for Public Relations
City or Country
Gainesville, FL
Citation
McCorkindale, Tina; Crawshaw, Sarah; YEO, Su Lin; Thomas, Stephen; Fitzsimmons, Alexis B.; and PANG, A..
The 2021 IPR Future of Communications in Asia report. (2021). 1-35.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6908
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://instituteforpr.org/2021-foc-asia-report/
Included in
Asian Studies Commons, Business and Corporate Communications Commons, Public Health Commons