Publication Type
News Article
Version
publishedVersion
Publication Date
12-2021
Abstract
Over the last year, Singapore firms have faced unforeseen market disruptions created by the Covid-19 pandemic. Worldwide country lockdowns, supply chain disruptions, and restrictions on business operations due to public health and safety measures posed non-trivial challenges. Many companies scampered to find alternative sources of revenue and ramp up their efforts at digitalisation - or risk the possibility of business closure.
Keywords
Business enterprises, technological changes, Singapore, Covid-19, pandemic
Discipline
Asian Studies | Entrepreneurial and Small Business Operations | Marketing | Technology and Innovation
Research Areas
Marketing
Publication
Business Times (Singapore)
First Page
21
Last Page
21
ISSN
1733-8179
Publisher
Singapore Press Holdings
Citation
CHANG, Hannah H.; GUILLERMO, Erin Jasmine; and CHAI, Colin.
Leveraging reward-based crowdfunding during Covid-19. (2021). Business Times (Singapore). 21-21.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6903
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.businesstimes.com.sg/opinion/leveraging-reward-based-crowdfunding-during-covid-19
Included in
Asian Studies Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons, Technology and Innovation Commons