Living the corporate purpose: Insights from companies in Asia
Publication Type
Book
Publication Date
1-2021
Abstract
Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to "produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet" (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent. This book focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.
Keywords
Corporate purpose, corporate social responsibility, Asia, business enterprises
Discipline
Asian Studies | Business and Corporate Communications | Business Law, Public Responsibility, and Ethics
Research Areas
Corporate Communication
First Page
1
Last Page
192
ISBN
9789811221217
Identifier
10.1142/11855
Publisher
World Scientific
City or Country
Singapore
Citation
CHONG, Mark and JOSEPH, Flocy.
Living the corporate purpose: Insights from companies in Asia. (2021). 1-192.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6877
External URL
https://search.library.smu.edu.sg/permalink/65SMU_INST/naremq/alma99402512602601
Additional URL
https://doi.org/10.1142/11855