Living the corporate purpose: Insights from companies in Asia

Publication Type

Book

Publication Date

1-2021

Abstract

Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to "produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet" (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent. This book focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.

Keywords

Corporate purpose, corporate social responsibility, Asia, business enterprises

Discipline

Asian Studies | Business and Corporate Communications | Business Law, Public Responsibility, and Ethics

Research Areas

Corporate Communication

First Page

1

Last Page

192

ISBN

9789811221217

Identifier

10.1142/11855

Publisher

World Scientific

City or Country

Singapore

External URL

https://search.library.smu.edu.sg/permalink/65SMU_INST/naremq/alma99402512602601

Additional URL

https://doi.org/10.1142/11855

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