Middle-class consumption in Singapore
Publication Type
Book Chapter
Publication Date
1-2014
Abstract
A case study about middle-class consumer behaviour in Singapore
Keywords
middle-class, consumption, consumer behaviour
Discipline
Asian Studies | Marketing
Research Areas
Marketing
Publication
Consumer Behaviour: implications for marketing strategy, 7th Edition
First Page
522
Last Page
523
ISBN
978174307681
Publisher
McGraw-Hill
City or Country
North Ryde
Citation
LUI, Patricia.
Middle-class consumption in Singapore. (2014). Consumer Behaviour: implications for marketing strategy, 7th Edition. 522-523.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6808
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