Experiential approach to strategy formulation

Publication Type

Book Chapter

Publication Date

7-2020

Abstract

While strategy formulation is a topic of active research by strategy scholars, the methods for teaching strategy formulation are often left to conceptual frameworks and generic toolset in the business school classroom. Ultimately, strategy formulation is about taking action and one of the best ways to teach it is through physical application via the experiential approach. This chapter discusses our experience in teaching strategy formulation through the experiential approach. We share the background associated with teaching strategy and experiential approaches, provide an overview of the concepts used to making teaching in an experiential format most effective, share a proven process for teaching in this method, and consider several discussion questions. Our goal is to share our experiences, challenges and insights as we experimented with and taught business practicum courses, in the hope that readers interested in teaching strategic formulation using the experiential approach may benefit from it.​​​​​​​

Keywords

Strategy Formulation, Business Practicum, Capstone, Experiential learning, Experiential approach

Discipline

Higher Education | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Teaching strategic management: A hands-on guide to teaching success

Editor

Sabine Baumann

ISBN

9781788978354

Identifier

10.4337/9781788978361

Publisher

Edward Elgar

City or Country

Cheltenham

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