Experiential approach to strategy formulation
Publication Type
Book Chapter
Publication Date
7-2020
Abstract
While strategy formulation is a topic of active research by strategy scholars, the methods for teaching strategy formulation are often left to conceptual frameworks and generic toolset in the business school classroom. Ultimately, strategy formulation is about taking action and one of the best ways to teach it is through physical application via the experiential approach. This chapter discusses our experience in teaching strategy formulation through the experiential approach. We share the background associated with teaching strategy and experiential approaches, provide an overview of the concepts used to making teaching in an experiential format most effective, share a proven process for teaching in this method, and consider several discussion questions. Our goal is to share our experiences, challenges and insights as we experimented with and taught business practicum courses, in the hope that readers interested in teaching strategic formulation using the experiential approach may benefit from it.
Keywords
Strategy Formulation, Business Practicum, Capstone, Experiential learning, Experiential approach
Discipline
Higher Education | Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
Teaching strategic management: A hands-on guide to teaching success
Editor
Sabine Baumann
ISBN
9781788978354
Identifier
10.4337/9781788978361
Publisher
Edward Elgar
City or Country
Cheltenham
Citation
SMITH, Richard Raymond and TAN, Patrick.
Experiential approach to strategy formulation. (2020). Teaching strategic management: A hands-on guide to teaching success.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6806
External URL
https://worldcat.org/isbn/9781788978354