Publication Type

Conference Paper

Version

acceptedVersion

Publication Date

6-2006

Abstract

Extending current situation-based conceptualizations of crisis response, this paper develops a more generic and systemic approach to understanding the role of emotions in crisis situations. Taking an integrated approach, the authors propose a public-based, emotion-driven perspective to crisis communication modeling, mapping different crisis types, and underpinning them with two continua, the organization’s involvement with the crisis issue and primary public’s coping strategy. The paper further argues that the appropriate crisis response and tools to manage a crisis should address the full range of emotions for optimal effectiveness at both strategic and tactical levels.

Keywords

Crisis management, emotion, publics

Discipline

Business and Corporate Communications

Research Areas

Corporate Communication

Publication

56th Annual Conference of the International Communication Association

Publisher

SAGE Publications (UK and US)

City or Country

Dresden, Germany

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