Publication Type
Blog Post
Version
acceptedVersion
Publication Date
11-2020
Abstract
Covid-19 pandemic’s economic impact put pressure on marketing budgets. Brands are more careful when deciding how they spend the funds on digital marketing, including influencer strategy. The blog offers tips on how to tap on influencers to create brand awareness and generate business leads and conversions.
Keywords
Covid-19, influencer marketing, influencers, tracking metrics, marketing
Discipline
Marketing | Social Media
Research Areas
Marketing
Publisher
McGraw-Hill
Citation
LUI, Patricia.
5 ways to boost your business through influencer marketing. (2020).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6785
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://blog.smu.edu.sg/academic/schools-libraries/smulkcsb/5-ways-to-boost-your-business-through-influencer-marketing/