Publication Type

Journal Article

Version

publishedVersion

Publication Date

7-2019

Abstract

Both researchers and practitioners realize the importance of organizational creativity as a source of competitive advantage and long-term organizational success. Although, research on organizational creativity abounds, many researchers and practitioners view organizational creativity as a unidimensional construct. This narrow view of creativity limit our understanding on how organizations generate creative ideas to compete in the market. This paper examines organizational creativity using a two-by-two matrix along 2 dimensions: Thinking Approach (Analytical versus Intuitive) and Problem Type (Bounded versus Unbounded). According to the framework, there are four types of organizational creativity: (1) Imaginative Creativity (application of intuitive approach to unbounded problem); (2) Improvisational Creativity (application of intuitive approach to bounded problem); (3) Incremental Creativity (application of analytical approach to bounded problem); and (4) Integrative Creativity (application of analytical approach to unbounded problem). Examples of the four types of creativity in organizations are discussed. The paper also offers suggestions for future research.

Keywords

Organizational Creativity, Innovation Management

Discipline

Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

International Journal of Management

Volume

8

Issue

3

First Page

18

Last Page

25

ISSN

2277-5846

Publisher

Globeedu

Embargo Period

4-20-2021

Additional URL

https://www.theijm.com/july-19

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