The role of issue-selling in effective strategy making

Author

Susan J. ASHFORD
Madeline ONG, Singapore Management UniversityFollow
Gareth D. KEEVES

Publication Type

Book Chapter

Publication Date

7-2017

Discipline

Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Handbook of middle management strategy process research

Editor

Steven W. Floyd

ISBN

9781783473243

Publisher

Edward Elgar

City or Country

Cheltenham

Citation

ASHFORD, Susan J.; ONG, Madeline; and KEEVES, Gareth D.. The role of issue-selling in effective strategy making. (2017). Handbook of middle management strategy process research.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6540