Retail and marketing channels: Economic and marketing perspectives on producer-distributor relationships
Publication Type
Edited Book
Publication Date
1-2013
Abstract
This book contains a selection of the papers presented at the Fourth International Conference on Distribution, held at Bocconi University, Milan, 3 and 4 July 1987.
Keywords
Marketing channels, retail trade
Discipline
Marketing
Research Areas
Marketing
First Page
1
Last Page
326
ISBN
9780415540391
Publisher
Routledge
City or Country
London
Citation
PELLEGRINI, Luca and REDDY, Karempudi Srinivas.
Retail and marketing channels: Economic and marketing perspectives on producer-distributor relationships. (2013). 1-326.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6539
Additional URL
https://worldcat.org/isbn/9780415540391
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