Retail and marketing channels: Economic and marketing perspectives on producer-distributor relationships

Author

Luca PELLEGRINI
Karempudi Srinivas REDDY, Singapore Management UniversityFollow

Publication Type

Edited Book

Publication Date

1-2013

Abstract

This book contains a selection of the papers presented at the Fourth International Conference on Distribution, held at Bocconi University, Milan, 3 and 4 July 1987.

Keywords

Marketing channels, retail trade

Discipline

Marketing

Research Areas

Marketing

First Page

1

Last Page

326

ISBN

9780415540391

Publisher

Routledge

City or Country

London

Citation

PELLEGRINI, Luca and REDDY, Karempudi Srinivas. Retail and marketing channels: Economic and marketing perspectives on producer-distributor relationships. (2013). 1-326.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6539

Additional URL

https://worldcat.org/isbn/9780415540391