Marketing channels: Relationships and performance

Author

Luca PELLEGRINI
Karempudi Srinivas REDDY, Singapore Management UniversityFollow

Publication Type

Edited Book

Publication Date

1-1987

Abstract

Contains some of the papers presented at the Third International Conference on Distribution, held at Angera, Italy, April 19 and 20, 1985

Discipline

Marketing

Research Areas

Marketing

First Page

1

Last Page

209

ISBN

9780669131581

Publisher

Lexington Books

City or Country

Lexington, MA

Citation

PELLEGRINI, Luca and REDDY, Karempudi Srinivas. Marketing channels: Relationships and performance. (1987). 1-209.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6538

Additional URL

https://worldcat.org/isbn/9780669131581