Publication Type
Journal Article
Version
acceptedVersion
Publication Date
7-2019
Abstract
With fake news the rage (Tavernise, 2016), this study examines one form of fake news, satire news (Reilly, 2010). This study examines factors that lead satire news to be created, how they are used to criticize organizations and the impact on reputations. News on five satire news sites – The Onion (US), New Nation (Singapore), The Shovel (Australia), NewsThump (UK), and Der Postillon (Germany) – were analyzed using social media monitoring tools. Findings suggested that crises or paracrises (Coombs & Holladay, 2012) were likely to be exacerbated. While its effects are not immediate, satire news may have impact on organizations’ reputations over time. Satirical news sites have increased in recent years (Koziol, 2014). Insights add to understanding of the phenomenon of fake news. Anchored on the contingency theory of strategic conflict management (Pang, Jin, & Cameron, 2010), a framework for organizational response is proposed for practitioners to use.
Keywords
Satire news sites, Social media, Social media crises, Crisis management, Reputation management
Discipline
Business and Corporate Communications | Mass Communication
Research Areas
Corporate Communication
Publication
Communication and Media in Asia Pacific
Volume
2
Issue
2
First Page
1
Last Page
26
ISSN
2630-0621
Publisher
Chulalongkorn University
Citation
LIM, Lisbeth; CHIA, Juliana; and PANG, Augustine.
Mocked and shamed: Satirical news and its effects on organizational reputation. (2019). Communication and Media in Asia Pacific. 2, (2), 1-26.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6482
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.tci-thaijo.org/index.php/CMAP/article/view/204261