Managing an Asian Brand: Acer

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

3-1996

Discipline

Asian Studies | Business

Publication

Cases in Marketing Management and Strategy: An Asia-Pacific PErspective

Editor

John Quelch

Publisher

Prentice Hall

Citation

TAN, Chin Tiong. Managing an Asian Brand: Acer. (1996). Cases in Marketing Management and Strategy: An Asia-Pacific PErspective.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6464