Principles of marketing: An Asian perspective

Author

Philip KOTLER
Gary ARMSTRONG
Swee Hoon ANG
Siew Meng LEONG
Chin Tiong TAN, Singapore Management UniversityFollow
David K. TSE

Publication Type

Book

Publication Date

11-2011

Abstract

For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.

Discipline

Marketing

Research Areas

Marketing

ISBN

9781292089669

Publisher

Pearson Education Asia Limited

City or Country

Singapore

Citation

KOTLER, Philip; ARMSTRONG, Gary; ANG, Swee Hoon; LEONG, Siew Meng; TAN, Chin Tiong; and TSE, David K.. Principles of marketing: An Asian perspective. (2011).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6449