Publication Type

Magazine Article

Version

acceptedVersion

Publication Date

6-2018

Abstract

When Apple CEO Steve Jobs approached AT&T about partnering on a new kind of mobile phone — a touchscreen computer that would fit in your pocket — Apple had no expertise in the mobile market. Yet AT&T executives quickly came to believe so strongly in Job’s vision that they skipped internal process protocols to land the deal. Randall Stephenson, then CEO of AT&T, famously said, “I told people you weren’t betting on a device. You were betting on Steve Jobs.” Apple went on to secure massive commitments from AT&T’s suppliers, who spent hundreds of millions to build factories for iPhone-specific parts.

Keywords

leadership, confidence, overconfidence

Discipline

Leadership Studies | Strategic Management Policy

Research Areas

Finance

Publication

Harvard Business Review

Publisher

Harvard University

Embargo Period

11-5-2019

Copyright Owner and License

Authors

Additional URL

https://hbr.org/2018/06/can-being-overconfident-make-you-a-better-leader

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