Demystifying business celebrity

Publication Type

Book

Publication Date

9-2009

Abstract

Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment. The book raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner.

Keywords

Management gurus, business leaders

Discipline

Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

First Page

1

Last Page

192

ISBN

9780203390696

Identifier

10.4324/9780203390696

Publisher

Routledge

City or Country

London

Additional URL

https://worldcat.org/isbn/9780203390696

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