Management speak: Why we listen to what management gurus tell us

Publication Type

Book

Publication Date

8-2005

Abstract

Based on primary research into the public lectures of management gurus, this book analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology.

Keywords

Management consultants, communication, idea dissemination

Discipline

Business and Corporate Communications

Research Areas

Organisational Behaviour and Human Resources

First Page

1

Last Page

170

ISBN

9780203087718

Identifier

10.4324/9780203087718

Publisher

Routledge

City or Country

London

Additional URL

https://doi.org/10.4324/9780203087718

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