Publication Type

Journal Article

Version

acceptedVersion

Publication Date

3-2004

Abstract

This article argues for the greater inclusion of external agents within strategy research. Drawing on the emergent management fashion literature, it conceives of these as a group of actors operating within a management fashion‐setting arena. The outputs of this community dominate conceptions of what are deemed legitimate strategic actions. They thus have a critical, if presently neglected, impact on the nature strategy. The roles of the members of the management fashion‐setting community are described and three promising areas of research outlined.

Discipline

Organizational Behavior and Theory | Strategic Management Policy

Research Areas

Organisational Behaviour and Human Resources

Publication

European Management Review

Volume

1

Issue

1

First Page

105

Last Page

111

ISSN

1740-4754

Identifier

10.1057/palgrave.emr.1500004

Publisher

Wiley: 24 months

Copyright Owner and License

Author

Additional URL

https://doi.org/10.1057/palgrave.emr.1500004

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