Publication Type

Magazine Article

Version

publishedVersion

Publication Date

12-2018

Abstract

Redefining telecommunications in the Philippines. Globe Telecom—a major telecommunications service provider in the Philippines—had a long, pioneering history in the communications business. Incorporated in 1935, it was the first international wireless communications company connecting the Philippines to the rest of the world.

Discipline

Asian Studies | Communication Technology and New Media | Marketing | Strategic Management Policy | Technology and Innovation

Research Areas

Marketing

Publication

Asian Management Insights

Volume

5

Issue

2

First Page

52

Last Page

58

ISSN

2315-4284

Publisher

Singapore Management University

Copyright Owner and License

Singapore Management University

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