Publication Type

Magazine Article

Version

publishedVersion

Publication Date

12-2018

Abstract

Coming to grips with the reality of eLearning. In boardrooms all over the world today a scenario is played out again and again: Chief Learning Officers (CLOs) enthusiastically pitch the strategy of eLearning while chief executives remain sceptical over the outcomes. For years, eLearning appeared to be the perfect answer for corporations that need to train their employees. And it certainly has its advantages.

Discipline

Business | Educational Assessment, Evaluation, and Research | Technology and Innovation

Research Areas

Marketing

Publication

Asian Management Insights

Volume

5

Issue

2

First Page

26

Last Page

33

ISSN

2315-4284

Publisher

Singapore Management University

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/all

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