Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
6-2012
Abstract
The image repair theory has been described as the “dominant paradigm for examining corporate communication in times of crises” (Dardis & Haigh, 2009, p. 101). While the theory, which posits five major strategies and 14 sub-strategies, has been applied extensively, a fundamental question remains: What strategies should be used when? Through meta-analysis of the image repair studies, we examine the persuasiveness/effectiveness in the use of different strategies. This study addresses the call by Haigh and Brubaker (2010) to conduct more studies to understand the use of strategies across different crisis types with a view to providing a template to equip practitioners on what strategies to use during crises.
Keywords
Image repair, Crisis, strategy, Reputation
Discipline
Business and Corporate Communications | Organizational Behavior and Theory | Public Relations and Advertising
Research Areas
Organisational Behaviour and Human Resources
Publication
Conference on Corporate Communication 2012: June 5-8, New York: Proceedings
First Page
485
Last Page
506
Publisher
Corporate Communication International
City or Country
New York
Citation
PANG, Augustine; HO, Benjamin Meng-Keng; and MALIK, Nuraini.
Repairing an organization’s image in times of crises: What strategies to use when?. (2012). Conference on Corporate Communication 2012: June 5-8, New York: Proceedings. 485-506.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/6097
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
Business and Corporate Communications Commons, Organizational Behavior and Theory Commons, Public Relations and Advertising Commons