Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

3-2005

Abstract

Having developed a threat appraisal model to examine the fabric and faces of threat, and how it can becommunicated, the authors empirically test the model on an ongoing issue, the issuance of terror alerts bythe Department of Homeland Security (DHS), on how threat is appraised by DHS, and the conservativeand liberal audiences. Findings showed a shared view by the DHS and the conservative audiences whilethe liberal audiences thought otherwise. Though there appear to be consensus in threat communication,more internal consistency within DHS is needed to optimize its effectiveness.

Discipline

Business and Corporate Communications | Organizational Communication | Social Influence and Political Communication

Research Areas

Corporate Communication

Publication

8th International Public Relations Research Conference: South Miami, Florida, 2005 March 10-13: Proceedings

First Page

403

Last Page

418

Publisher

International Public Relations Research Conference

City or Country

Miami, FL

Copyright Owner and License

Authors

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